Email Coordinator at Project Growth
Email Coordinator
Project Growth
Jobs In Accra
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How to Apply
- 1. Scroll down patiently and read the description and qualification of the Job
- 2. Click the Apply Here button and follow the instructions provided. Goodluck.
The mission of the Email Coordinator, Lifecycle Marketing is to provide day-to-day operational support and project management.
This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.
Key Responsibilities:
Campaign Development and Execution
• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
• Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.
Segmentation and Personalization
• Segment audiences based on behavioral and demographic data to tailor messaging.
• Utilize dynamic content and personalization techniques to increase engagement and CVR.
Data Analysis and Reporting
• Monitor and analyze campaign performance using key metrics.
• Provide regular reports on campaign effectiveness and make recommendations for improvement.
Lifecycle Marketing Strategy
• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
• Identify opportunities for targeted campaigns at different stages of the customer journey.
Testing and Optimization:
• Implement A/B testing to improve campaign performance.
• Continuously optimize messaging, targeting, and timing to maximize results.
Compliance and Best Practices:
• Ensure all campaigns comply with legal regulations and industry best practices.
• Stay updated on emerging trends in email and SMS marketing.
Qualifications:
• 2+ years of relevant experience
• Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript
• Familiarity with Google Analytics or similar analytics tools
• Knowledge of HTML and CSS for email marketing is a plus
• Strong analytical and critical thinking skills
• Strong project management skills, organizational skills, and a keen attention to detail
Application Process:
To be considered for this role these steps need to be followed:
• Fill in the application form
• Record a video showcasing your skill sets
• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
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