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Snr Marketing Officer at Reputable Company

Snr Marketing Officer

Reputable Company

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Reporting to the Head of Marketing, this role focuses on developing and executing marketing strategies, overseeing campaigns, and collaborating with cross-functional teams to achieve the company’s business objectives. The Senior Marketing Officer will play a key role in driving brand awareness, lead generation, and customer engagement.
KEY RESPONSIBILITIES:

1.    Marketing Strategy and Campaigns:

·       Assist in developing and executing comprehensive marketing strategies to promote the company's offerings, including Microsoft solutions, cloud services, and cybersecurity.

·       Plan and oversee multi-channel marketing campaigns, ensuring they align with business goals and timelines.

·       Manage the marketing calendar to ensure timely execution of initiatives.

2.    Lead Generation and Digital Marketing:

·       Drive lead generation efforts through digital marketing channels, including SEO, PPC, email marketing, and social media.

·       Collaborate with the content marketing team to develop targeted campaigns that increase website traffic and generate qualified leads.

·       Track and optimise conversion rates from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).

3.    Brand Management and Awareness:

·       Ensure consistent brand messaging across all marketing materials and platforms.

·       Monitor and improve brand visibility by executing branding campaigns and maintaining alignment with the company’s mission and values.

·       Support product launches with creative campaigns and go-to-market strategies.

4.    Analytics and Reporting:

·       Use analytics tools to track the performance of campaigns, generating actionable insights to optimise marketing efforts.

·       Prepare monthly marketing reports, highlighting KPIs such as engagement rates, lead conversions, and ROI.

·       Recommend adjustments to strategies based on campaign performance

5.    Collaboration and Team Leadership:

·       Work closely with the sales, product, and technology teams to align marketing initiatives with company objectives.

·       Mentor junior marketing staff, guiding campaign execution and professional growth.

·       Act as a point of contact for cross-departmental marketing efforts.

6.    Event Management:

·       Organize and promote webinars, conferences, and other marketing events to boost lead generation and engagement.

·       Prepare post-event reports to measure effectiveness and recommend improvements for future events.

QUALIFICATIONS AND REQUIREMENTS:

·       Education: Bachelor’s degree in marketing, Business Administration, or related field.

·       Experience: Minimum of 5-7 years in a marketing role, preferably in IT or digital transformation industries.

·       Skills: Expertise in digital marketing tools (e.g., HubSpot, Google Analytics), SEO, and campaign management.

·       Soft Skills: Strong analytical, communication, and organisational skills.

SMART GOALS AND OBJECTIVES FOR 2024/2025

1.    Marketing Strategy and Execution:

Develop and execute three multi-channel campaigns per quarter, achieving a 20% increase in lead conversions.

2.    Lead Generation:

Increase Marketing Qualified Leads (MQLs) by 25% through targeted digital campaigns.

3.    Brand Awareness:

Improve brand recognition by 15% in key markets through branding initiatives.

4.    Team Collaboration:

Lead two cross-functional initiatives per quarter, ensuring seamless integration between marketing and sales efforts.

5.    Analytics and Reporting:

Deliver monthly performance reports on campaign ROI, recommending at least one optimisation per report.

 

How to Apply

Apply for Snr Marketing Officer

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