Location: Oyarifa, Accra, Ghana
Employment Type: Full-Time
Preferred Candidate: Female, aged 24-32, residing in or around Oyarifa
Salary range: ghc 1,800 - 2,500
About the Role:
We are seeking a highly skilled Digital Marketing Executive & Event Coordinator to manage marketing efforts for a commercial space and its associated Retail, Lifestyle & Entertainment businesses. This role requires expertise in digital marketing, SEO, SEM, website management, ICT-related tools, graphic design, influencer and affiliate marketing, and event coordination.
Key Responsibilities:
· Develop and execute digital marketing strategies across multiple businesses.
· Implement SEO and SEM strategies to improve online visibility and drive sales.
· Manage and optimize websites to enhance performance and user experience.
· Oversee social media platforms, digital advertising campaigns, and email marketing.
· Plan and execute influencer and affiliate marketing campaigns to expand brand reach.
· Utilize ICT-related tools to support marketing automation, analytics, and reporting.
· Organize and coordinate marketing events to attract customers and boost engagement.
· Monitor marketing analytics and adjust strategies for better results.
· Work with vendors, media partners, and stakeholders for promotional activities.
Requirements:
· Strong knowledge of SEO, SEM, website management, and ICT-related tools.
· Experience in social media marketing, influencer/affiliate marketing, and event coordination.
· Proficiency in Google Analytics, Facebook Ads Manager, and digital marketing platforms.
· Creative, strategic thinker with excellent communication and organizational skills.
· Must reside in or around Oyarifa.