Digital Marketing Officer at Netzence Ghana

Digital Marketing Officer

Netzence Ghana

Jobs In Accra


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Job Description

  • Develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.
  • Develop marketing strategies that align with the organization’s business goals
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

Experience

  • Master’s degree in marketing, communications, or related field
  • 5+ years of experience in digital marketing or related field

Skills

  • Strong understanding of digital marketing channels, including SEO, social media, email marketing, and display advertising
  • Proficient in marketing automation tools
  • Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
  • Strong project management skills
  • Excellent written and verbal communication skills

 


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