A reputable company is seeking the services of detail-oriented, results-driven and qualified individuals for the Marketing Specialist position. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and enhance our brand presence in the market. This role involves market research, collaboration with cross-functional teams, and the implementation of marketing campaigns to generate leads and boost sales. The ideal candidate must possess a Bachelor’s Degree in Marketing or other relevant fields. The following are the responsibilities and qualifications for the position;
Key Responsibilities:
· The candidate will conduct thorough market research to identify trends, customer needs, and the competitive landscape.
· The candidate will be responsible for collaborating with product development teams to define product specifications and features based on market insights.
· The candidate will be responsible for developing and managing branding strategies to ensure consistency and effectiveness across all platforms.
· The candidate will create and implement marketing campaigns, including digital marketing, print advertising, and trade shows.
· The candidate will be responsible for generating promotional materials such as brochures, presentations, and product data sheets.
· The candidate will build and maintain strong relationships with customers and key stakeholders.
· The candidate will be responsible for managing the company’s online presence, including the website and social media channels.
· The candidate will identify, nurture, and convert leads through various marketing efforts.
· The candidate will be responsible for providing sales teams with the necessary tools and training to support their efforts.
· The candidate will monitor and analyze the performance of marketing campaigns, making data-driven adjustments as needed.
· The candidate will collaborate with cross-functional teams to align marketing initiatives with company goals.
Qualifications:
· Bachelor’s degree in marketing, Business Administration, or a related field.
· 2-4 years of experience in marketing, preferably in a manufacturing or industrial setting.
· Strong understanding of marketing principles and practices.
· Excellent written and verbal communication skills.
· Proficiency in digital marketing tools and techniques (SEO, content marketing, social media).
· Ability to analyze data and make data-driven decisions.
· Strong project management and organizational skills.
· Collaborative mindset with the ability to work in a team-oriented environment.
Benefits:
· Competitive salary
· Professional development opportunities