Communications Officer at Netzence Ghana

About Us:

Netzence Sustainability Ghana Limited is a pioneering company dedicated to providing innovative solutions that promote sustainability and environmental stewardship in Ghana. Our mission is to empower individuals, businesses, and communities to adopt sustainable practices that drive social and economic growth by achieving Net Zero emissions. We strive to be leaders in the sustainability landscape through effective education, strategic partnerships, and impactful projects.

Job Summary:

We seek a dynamic and passionate Marketing and Communications Officer to join our team. In this role, you will be responsible for developing and implementing comprehensive marketing and communication strategies that enhance our brand visibility, engage stakeholders, and support our sustainability mission. You will work collaboratively across departments to ensure that our messaging aligns with our goals and resonates with our target audiences.

Key Responsibilities:

1.    Strategy Development:

• Develop and execute integrated marketing and communication strategies to promote Netzence’s mission and programs.
• Conduct market research to identify trends, audience needs, and competitive landscape.
  
  

2.    Content Creation:

• Create compelling content for various platforms, including social media, newsletters, website, and promotional materials.
• Produce high-quality written materials, such as press releases, articles, blog posts, and reports.

3.    Digital Marketing:

• Manage and optimize the company’s social media presence across various platforms, enhancing engagement and community growth.
• Monitor and analyze digital marketing performance metrics to inform strategy adjustments.
  
  

4.    Brand Management:

• Ensure consistent and appropriate brand messaging and visual identity across all communications.
• Collaborate with design and branding teams to develop marketing collateral that effectively communicates our message.
  
  

5.    Stakeholder Engagement:

• Build and maintain relationships with key stakeholders, including customers, partners, and community leaders.
• Organize and promote events, workshops, and initiatives related to sustainability.
  
  

6.    Public Relations:

• Develop and distribute press releases and media kits to garner coverage for Netzence’s initiatives.
• Cultivate relationships with journalists and media outlets to enhance visibility.
  
  

7.    Reporting and Evaluation:

• Track and evaluate campaign effectiveness using analytics and feedback; prepare reports for management.
• Provide recommendations for the continuous improvement of marketing communications strategies.

Qualification 

• Bachelor’s degree or its equivalent in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in marketing and communications, preferably in sustainability or a related industry.
• Excellent written and verbal communication skills, with a strong command of English.
• Proficient in digital marketing tools and social media platforms.
• Strong analytical skills and experience with data-driven decision-making.
• Ability to work collaboratively in a team-oriented environment.
• A proactive attitude, creativity, and a passion for sustainability and environmental issues.