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Digital Marketing Officer at AI Energy Group

Digital Marketing Officer

AI Energy Group

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The successful candidate will be responsible for developing and implementing branding, marketing, and digital communication strategies that enhance the organization's visibility, reputation, and market reach. The successful candidate will manage digital campaigns, content creation, social media platforms, and brand consistency across all communication channels.
Key Responsibilities
Branding and Corporate Identity

·       Develop and implement branding strategies that align with organizational goals.

·       Ensure consistency of the company's brand identity across all marketing and communication materials

·       Coordinate the design and production of promotional materials, including brochures, flyers, banners, and presentations.

·       Monitor brand performance and recommend improvements to strengthen brand recognition

Digital Marketing

·       Develop and execute digital marketing campaigns across social media, email, websites, and other online platforms.

·       Manage and grow the company's social media presence on platforms such as Facebook, LinkedIn, Instagram, X (Twitter), and YouTube.

·       Create engaging content including graphics, videos, articles, and social media posts.

·       Optimize digital campaigns using SEO and analytics tools to improve reach and engagement.

·       Monitor website content and ensure timely updates

Communication and Public Relations

·       Support corporate events, product launches, and promotional activities

·       Develop content for newsletters, press releases, blogs, and corporate publications.

·       Engage with online audiences and respond to inquiries in a professional and timely manner

·       Maintain positive relationships with media and external stakeholders.

Reporting and Analytics

·       Track and analyze digital marketing performance metrics

·       Prepare monthly reports on campaign effectiveness, website traffic, social media engagement, and lead generation.

·       Provide recommendations based on market research and digital trends.

Qualifications & Experience

·       Bachelor's degree in marketing, Communications, or a related field.

·       Minimum of 2-3 years' experience in branding or digital marketing,

·       Experience managing social media platforms and digital marketing campaigns.

·       Demonstrated ability to create and execute successful marketing strategies

Key Competencies

·       Strong understanding of branding principles and digital marketing techniques.

·       Knowledge of graphic design software such as Canva, Adobe Photoshop, Illustrator, or similar tools.

·       Experience with Google Analytics, SEO, and social media advertising.

·       Strong creative thinking and content development skills.

 

How to Apply

Apply for Digital Marketing Officer

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