Account Manager at ICL Africa

Account Manager

ICL Africa

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Our client, an FMCG company based in Ghana, is looking to recruit a highly experienced Key Account Manager to join the team.

ROLE

The purpose of this role is to build and keep strong, long-term relationships with the company's clients within the modern trade segment, focus on maximizing client satisfaction, drive sales growth, and ensure the success of key accounts. This involves planning strategies, meeting sales targets, and communicating effectively with both internal teams and external clients.

RESPONSIBILITIES

Account Planning & Strategy

       i.          Develop annual Joint Business Plans (JBP)

     ii.          Set volume/value targets and align promotional calendar

Sales Execution

       i.          Drive listing, replenishment, and planogram compliance

     ii.          Ensure 100% availability and reduce OOS (stock-outs)

Promotions & Activations

       i.          Plan and execute account-specific promotions

     ii.          Ensure timely settlement of schemes and claims

Analytics & Reporting

       i.          Track sell-in, sell-out, returns, and ROI on promotions

     ii.          Provide weekly/monthly dashboards

Relationship Management

       i.          Maintain strong buyer relationships at both the head office and the branch level

     ii.          Act as a single point of contact for issue resolution

Cross-Functional Collaboration

       i.          Work closely with supply chain, marketing, and finance for execution

     ii.          Coordinate with merchandising and the field force

New Channel Opportunities

       i.          Identify new account openings, formats (express stores, e-comm, etc.) Pitch new product listings or pilot launches

KEY KPIs

       i.          Volume & Value Achievement vs. Target

     ii.          On-Shelf Availability (OSA)

    iii.          SKU Coverage per Account

   iv.          Sell-Out Growth %

     v.          ROI on Trade Promotions

   vi.          Claim Processing Timeliness

  vii.          Account Profitability

Knowledge, Skills, and Experience

       i.          Bachelor's degree in Business, Marketing, or related field

     ii.          5-6 years of experience in Key Account or Modern Trade sales (FMCG preferred)

    iii.          Proven track record in handling major retailers or institutional buyers

   iv.          Strong negotiation & influencing skills

     v.          Data-driven decision-making & reporting capability

   vi.          Account planning & financial acumen

  vii.          Excellent interpersonal and communication skills

viii.          Proficient in Excel and CRM/SFA tool

 


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