Content Marketer at Dottey Watson
Content Marketer
Dottey Watson
Jobs In Accra
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How to Apply
- 1. Scroll down patiently and read the description and qualification of the Job
- 2. Click the Apply Here button and follow the instructions provided. Goodluck.
Dottey Watson seeks the services of qualified and hardworking individuals for qualified and hardworking individuals for the position of Content Marketer. The ideal candidate will be responsible for creating and managing engaging content across various platforms to drive brand awareness and customer engagement. The candidate will develop content strategies, produce high-quality content, and analyse performance metrics to refine content approaches. As follows are the responsibilities and qualifications for the position;
Responsibilities
· The candidate will be responsible for developing and implementing content marketing strategies aligned with business goals across physical and digital platforms.
· The candidate will be responsible for creating, editing and publishing engaging content for websites, blogs, social media and email campaigns.
· The candidate will conduct research to generate content ideas and ensure relevance to target audiences.
· The candidate will be responsible for optimizing content to improve search engine rankings and drive organic traffic
· The candidate will be responsible for collaborating with teams to integrate content into broader campaigns.
· The candidate will be responsible for monitoring content performance using analytics tools and providing recommendations for improvement.
· The candidate must stay updated on industry trends and best practices to keep content strategies current.
Qualification
· Bachelor’s degree in Marketing, Communications, Journalism or a related field
· 3-5 years of experience in content marketing or content creation
· Strong writing, editing and proofreading skills
· Basic experience with SEO and content management systems
· Proficiency in analytics tools (e.g. Google Analytics) and social media platforms
· Creative thinking with a keen eye for detail
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