The International School of Accra is looking for a dynamic and results-driven Marketing Officer to join our team! As a key member of our staff, you'll be responsible for driving student recruitment and retention, while showcasing our school's unique value proposition to prospective families. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote the school’s programs and services. The following are the responsibilities and qualifications for the position;
Job Description:
i. Develop and implement effective marketing strategies to promote the school's programs and services
ii. Manage social media and digital marketing channels to engage with our community
iii. Build relationships with prospective families, and support the admissions process
iv. Collaborate with staff to develop marketing materials and events
v. Analyze data to inform marketing decisions and optimize campaigns
Requirements:
i. Proven sales and digital marketing experience
ii. Strong communication and interpersonal skills
iii. Ability to work in a fast-paced environment and meet deadlines
iv. Proficiency in digital marketing tools (e.g., Google Analytics, social media ads)
Qualifications:
i. Bachelor's degree in Marketing, Business, or related field
ii. Minimum 2 years of experience in sales and marketing
iii. Certifications in digital marketing (e.g., HubSpot, Google Analytics) a plus