Technology Specialist at Academic City University

Reports to: I.T. Manager

Academic City University is at the forefront of disrupting higher education on the African continent with lifelong learning at the heart of what we do on our stunning and modern campus. Our mission is to create a culture of lifelong learning with a strong focus on enhancing student experience. Our ethos emphasizes contributing to the needs of the future economy, ensuring our students and faculty have the skills required to stay relevant to the changing world.

Position Overview

Academic City University is seeking a results-driven Digital Marketing and Technology Specialist to lead the development and execution of our digital marketing strategy. This role supports student admissions and engagement by leveraging CRM systems, paid media, automation tools, AI-driven content creation, and performance analytics. The ideal candidate combines strategic thinking with hands-on execution and is excited to use emerging technologies-especially AI, to drive innovation and efficiency across the marketing funnel.

Key Responsibilities

       i.          Plan, manage, and execute multi-channel digital marketing campaigns across Google Ads, Meta, LinkedIn, and other paid platforms to generate qualified student leads. Leverage AI tools for content generation (e.g., copywriting, image/video creation), audience targeting, and performance optimization to accelerate campaign output and effectiveness.

     ii.          Oversee CRM platforms (Meritto, Zoho, Knack), ensuring efficient lead tracking, segmentation, and marketing automation.

    iii.          Design and manage automation workflows for email, WhatsApp, and SMS campaigns to nurture leads through the admissions funnel.

   iv.          Collaborate with creative teams and use AI-enabled design tools to develop compelling assets for social media, emails, and advertising.

     v.          Optimize SEO and online presence through directory listings, AI-supported keyword research, and content performance analysis.

   vi.          Track and analyze digital campaign metrics using Google Analytics, Hotjar, SEMRush, and CRM dashboards to inform strategy and improve ROI.

  vii.          Manage integrations between CRM systems, lead forms, and marketing tools to ensure a seamless digital ecosystem.

viii.          Support digital asset management and ensure consistent branding and messaging across platforms.

   ix.          Provide internal training and support on digital tools, AI applications, and marketing technology best practices.

     x.          Report regularly on campaign performance, lead quality, and digital ROI to senior management, using data visualization and insights.

Required Skills & Technologies

       i.          Digital Marketing: Google Ads, Meta Business Suite, LinkedIn Ads, SEO/SEM, email/WhatsApp marketing, AI-powered marketing tools (e.g., Jasper, ChatGPT, Copy.ai, Midjourney).

     ii.          CRM & Automation: Experience with Meritto, Knack, Zoho, Zapier, and integration tools.

    iii.          Analytics & Optimization: Google Analytics, Hotjar, SEMRush, CRM dashboards, A/B testing, AI-assisted analytics

   iv.          Creative Tools: Adobe Creative Cloud (Photoshop, Illustrator), Canva, and AI-enhanced design platforms.

     v.          Project Management: Trello, Slack, Asana, or similar tools.

Qualifications

       i.          Bachelor's degree in Marketing, Communications, IT, or a related field.

     ii.          Certification in Digital Marketing, Ad for Marketing, or Marketing Automation (preferred).

    iii.          Minimum 4-6 years of experience, with at least 3 years in a similar role. Experience in education or student recruitment is an added advantage.