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Marketing Executive at Axis Human Capital

Marketing Executive

Axis Human Capital

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Our Client, a retail and Lifestyle business, is seeking an execution-focused and entrepreneurial-minded Marketing and Business Development Executive to lead the growth and expansion of its diverse brand portfolio (i.e., a fast-growing FMCG retail business and a premium lifestyle and apparel brand). This is an exciting opportunity for someone who thrives on building brands, driving sales, and scaling businesses into market leaders.

They will report to the CEO

Key Responsibilities

Business Development & Marketing Strategy

  • Develop and execute comprehensive marketing plans to strengthen brand identity, increase visibility, and attract new customers across multiple platforms.
  • Ensure brand consistency across all channels, from social media and digital marketing to retail and customer touchpoints.
  • Create compelling content and campaigns that connect with target audiences, driving engagement and loyalty.
  • Identify and pursue new business opportunities, including partnerships, collaborations, and market expansion initiatives.

Digital Marketing & Social Media Management

  • Manage and grow the company’s social media presence, creating engaging content and running targeted advertising campaigns.
  • Oversee SEO, SEM, and digital ads, optimizing reach and engagement to generate leads and conversions.
  • Track digital performance metrics and adjust strategies based on insights to improve effectiveness.

Sales & Customer Engagement

  • Work closely with the sales team to develop marketing initiatives that drive sales and customer loyalty.
  • Design and implement customer engagement programs, promotions, and activations to encourage repeat business.
  • Establish and nurture relationships with key stakeholders, vendors, and brand ambassadors.
  • Serve as the public face of the brand when necessary, including representing the company in videos, interviews, and promotional content.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Must have 3 to 7 years of work experience in, Business Development, Digital Marketing or similar roles.
  • Be strategic yet have a hands-on approach to execution. (i.e. must be comfortable rolling up sleeves and getting things done.)
  • Have strong expertise in social media/digital marketing and business growth.
  • Be able to work independently and own the role with minimal supervision.
  • Exceptional communication and negotiation skills, with the ability to influence and collaborate effectively with internal teams, external stakeholders, and franchisees.
  • Reside between Adenta and Aburi (or be willing to relocate or commute easily).

Females are encouraged to apply.

 

How to Apply

Apply for Marketing Executive

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