Digital Marketer at Mobile Max Ltd
Digital Marketer
Mobile Max Ltd
Jobs In Accra
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Mobile Max Limited is seeking the services of qualified, hardworking and experienced individuals for the position of Digital Marketer. The ideal candidate will plan and execute all web, SEO/SEM, databases marketing, email, social media and display advertising campaigns. The ideal candidate must have proven working experience in digital marketing, particularly within the industry. The following are the responsibilities and qualification for the position;
Responsibilities
- The candidate will be responsible for planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- The candidate will design, build, and maintain our social media presence.
- The candidate will be responsible for measuring and reporting the performance of all digital marketing campaigns and assessing them against goals (ROI and KPIs).
- The candidate will identify trends and insights and optimize spending and performance based on the insights.
- The candidate will be responsible for brainstorming new and creative growth strategies through digital marketing.
- The candidate will plan, execute, and measure experiments and conversion tests.
- The candidate will be responsible for collaborating with internal teams to create landing pages and optimize user experience.
- The candidate will utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- The candidate will identify critical conversion points and drop-off points and optimize user funnels.
- The candidate will collaborate with agencies and other vendor partners.
- The candidate will be responsible for evaluating emerging technologies.
Qualification
- Bachelor’s or master’s degree in marketing or a related field.
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad-serving tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Must be proficient in tools like Microsoft Excel, Google sheets and data management systems