Marketing Manager at Shornaa Island

To lead the sales and marketing function of Shornaa Island Amusement Park by driving guest footfall, building brand awareness, developing creative campaigns, and securing event bookings. The Sales & Marketing Manager will be responsible for positioning Shornaa Park as a premier leisure destination in Ghana, through both strategic planning and hands-on execution.

Key Responsibilities:

1.    Marketing & Branding

       i.          Develop and implement the annual marketing strategy and budget for Shornaa Park.

     ii.          Drive brand awareness through digital campaigns, social media, print, outdoor advertising, and partnerships.

    iii.          Oversee content creation (graphics, videos, photography) aligned with Shornaa Park's family-friendly brand identity.

   iv.          Ensure consistent brand messaging across all platforms and guest touchpoints.

     v.          Plan promotional campaigns for holidays, festivals, school vacations, and special events.

2.    Sales & Guest Acquisition

       i.          Design and implement sales strategies to achieve footfall and revenue targets.

     ii.          Lead direct sales for corporate events, birthdays, school excursions, and group bookings.

    iii.          Develop packages and upselling opportunities (e.g., F&B bundles, attraction add-ons).

   iv.          Manage relationships with schools, travel agencies, hotels, churches, and corporate organizations

     v.          Monitor ticket sales trends and guest demographics to adjust strategies.

3.    Partnerships & Events Support

       i.          Work closely with the events Coordinator to market and fill event slots at the park.

     ii.          Build sponsorship opportunities with external brands for joint promotions.

    iii.          Partner with vendors, influencers, and media houses to extend Shornaa Park's reach.

4.    Market Research & Analysis

       i.          Conduct regular competitor and market research to benchmark pricing, offers, and new attractions.

     ii.          Track campaign performance (digital analytics, guest feedback, ticket sales data).

    iii.          Provide monthly marketing performance reports to management.

5.    Team Leadership

       i.          Supervise and develop the PR/Communications Executive and future sales/marketing staff.

     ii.          Train front-line staff (cashiers, guest service, events) in upselling techniques and guest communication.

    iii.          Build a motivated, results-driven team aligned with park goals.

Qualifications & Experience:

       i.          Bachelor's Degree in Marketing, Business Administration, Communications, or related field.

     ii.          Minimum 5 years' experience in marketing and sales, preferably in hospitality, leisure, or events.

    iii.          Strong knowledge of digital marketing, social media, and brand positioning.

   iv.          Proven track record in driving sales, partnerships, and revenue growth.

     v.          Excellent communication, negotiation, and presentation skills.

   vi.          Creativity, strategic thinking, and the ability to execute campaigns under tight timelines.

Personal Attributes

       i.          Passionate about guest experience and the leisure/entertainment industry.

     ii.          Results-oriented and proactive in identifying opportunities.

    iii.          Strong leadership and people management skills.

   iv.          Team player with the ability to collaborate across departments.

     v.          Energetic, creative, and adaptable to a fast-paced environment

Key Performance Indicators (KPIs)

1.    Sales Performance

       i.          Guest Footfall Growth Achieve at least 15% increase in average weekly guest footfall compared to baseline within the first 12 months.

     ii.          Event & Group Bookings → Secure a minimum of 10 corporate/group bookings per quarter.

    iii.          Revenue Targets Generate at least 20% of total park revenue from sales-driven initiatives (events, packages, upselling).

   iv.          Repeat Clients → Achieve 70% renewal rate for corporate and group clients annually.

2.    Marketing Effectiveness

       i.          Brand Visibility Increase media/PR mentions and partnerships by at least 3 per quarter.

     ii.          Digital Engagement → Grow social media following by 25% annually, with an engagement rate of >5% per post.

    iii.          Lead Conversion Achieve a minimum 10% conversion rate from digital campaigns to actual sales/bookings.

   iv.          Marketing ROI→ Ensure each campaign delivers at least 3x return on investment (revenue generated + marketing spend).

3.    Customer Acquisition & Retention

       i.          New Partnerships → Establish at least 5 new partnerships annually with schools, hotels, or corporates.

     ii.          Guest Satisfaction Maintain ≥80% satisfaction rating from guest surveys tied to promotions/events.

    iii.          Repeat Visitation Increase loyalty or repeat visit rates by 15% year-on-year.

4.    Team Leadership

       i.          Staff Development → Conduct at least 4 structured training sessions annually on upselling, customer service, and brand messaging.

     ii.          Team Performance Ensure 100% of direct reports achieve their individual KPIs.

    iii.          Engagement Feedback → Maintain ≥80% positive feedback in internal staff surveys on marketing leadership.

5.    Reporting & Strategy

       i.          Timely Reporting Submit monthly sales & marketing performance reports by the 5th working day of each month.

     ii.          Marketing Calendar Execution → Achieve at least 85% execution of the annual marketing calendar.

    iii.          Market Research → Deliver quarterly competitor and market analysis reports to management.